The aura of sucess surrounds Marketing pro, Riz Dhanji - the man who single handedly has redifined the way condominiums are marketed in Toronto, Canada.
Dhanji is vice-president of Sales and Marketing for developer Canderel Stoneridge Equity Group. Thanks to Dhanji's power of persuasion, many people have bought downtown condos. Dhanji has won two prestigious BILD (Building, Industry and Land Development) marketing awards for Marketer of the Year.
His 'out of the box' marketing techniques has led to several successful condominium projects around the city but AURA is by far Dhanji's biggest project. With over 900 units and more than a million square feet of residential space, it's like selling two towers, he says.
His carefully crafted strategies for AURA resulted in a huge lineup prior to the day the sales office opened. AURA has been the the fastest selling project in the city's history.
Read Gale Beeby's full article "Beyond the Bricks - Riz Dhanji: The Master Marketer" in the Toronto Star (July 25, 2009)
Photo credit: Tim Fraser for the Toronto Star
