Wednesday, February 12, 2014

Madonna's Epic Visit to Aura Condominiums

The past few weeks have been amazing! Our office, along with the whole city, has been buzzing with excitement in anticipation of the arrival of the most famous pop star on earth. Yes, we’re talking about Madonna.

Our College Park neighbour, Aura Condominiums, is where Madonna and her team chose for the first Hard Candy Fitness location in Canada and the US. Riz Dhanji spoke with the Toronto Star about the new gym and he told them that "putting in just anything...wasn’t going to work for Canderal or Aura" which is what led to the partnership between Canderel and Hard Candy Fitness Toronto. Last night, Hard Candy Fitness Toronto launched their opening with a fabulous party in the gym complete with food, drinks from Corona and Absolut Vodka, protein shakes from Vega, and of course, an appearance by the Queen of Pop herself.

Attendees had lots of time to enjoy the party and when Madonna walked in at 9PM, there was a lot of electricity in the air. Toronto’s biggest Madonna fans knew she was close and got their cameras ready in anticipation of catching a glimpse of her. After spending some time with the press, Madonna changed into her workout gear and prepared for a 30 minute session with the 30 of the most avid Hard Candy Fitness Toronto members, and 20 members from Hard Candy Fitness gyms worldwide.

All of the dancers that got to shake it with Madonna are dedicated students of the signature Hard Candy class, Addicted to Sweat. Auditions were held over the past 2 weeks, and all of the instructors said that choosing who made the cut and who didn’t was extremely hard - Toronto has a lot of great talent!

We also held a contest of our own - the Voguing on Vine contest! Our lucky winners, Francesca Damiano and her daughter Alexandra, won two tickets to the party along with a one year membership to Hard Candy Fitness Toronto.